Welcome HOEM.
Responsible for: Partner, naming, logo, brand concept, belief system design, iconography and illustration, architecture direction, copywriting.
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O B J E C T
HOEM is where you can live responsibly without letting go of the things you love. Think “Ecommunity.” A place with everything you want, without the excess space you don’t. This a company where every little detail comes back to the brand.
B R A N D L O G O
“An interrupted flow that implies having lot’s of places to stop along the way.”
B R A N D T H I N K I N G
Designed to Belief.
The HOEM brand is built around the belief that you can live responsibly and still have it all. Every detail of every element of every product, carefully observes this belief. From vaulted ceilings to in-door/outdoor sliding walls, your HOEM will have it.
Designed to Appeal.
The brand has an affordability appeal as well. The smaller scale dwelling allows for high-end fixture and surface selections while still keeping costs low and vibes high.
Designed to Sustain.
This is a brand that’s all about reusing and recycling for a smaller footprint. From re-used communication materials to the use of reused building materials, HOEM is always on the lookout for new ways to advance its sustainable practice.
Designed to bring the outside into the room.
FPO COPY - This is a brand that’s all about reusing and recycling for a smaller footprint. From re-used communication materials to the use of reused building materials, HOEM is always on the lookout for new ways to advance its sustainable practice.
Giving away a free house?
Yep! As a brand that is focused on smart ways to accomplish common goals, HOEM is uncovering interesting and generous ways to drive brand-awareness. In lieu of marketing the opening of a new project, HOEM is dedicated to giving a home to a family in need for every Ecommunity it builds.
Designed for Community.
Once upon a time, people sat on their porches and said hello to passers by. HOEM dwellings are designed to connect humans - an attribute that is present in every element of the brand.
A brand is always about design. Clean, contemporary design with all-the-pride-of-style, and pride-of-responsibility is everything to some, but others have an interest in something more personal. Something more emotionally compelling:
C O L O R
“Of Sky and of Tree.” Our teal color is the natural outcome of mixing the color of the sky above and the trees below.
Every communication is as to-the-point as it is delightful.
D E S I G N
And the HOEMs themselves are designed true to brand with a fun, and timeless mid-century appeal that is as breathtaking as it is practical.
Sage is the 836 sq ft single-level. At 1212 sq ft, Willow is the two-level. Everything the brand stands-for is forward-facing in both models.
A F F O R D A B I L I T Y
