Meet newbe.
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Newbe helps you find like-minded people when you visit or move somewhere far from home.
Responsible for: Logo, brand concept, belief system design, iconography and illustration, copywriting.
The brand is based on a chameleon who is always comfortable because he blends-in wherever he goes.
His story is the same as anyone who finds themselves somewhere new. He arrives a little uneasy, but he soon realizes “I got this,” and he’s able to pick-up where he left-off - being happy and doing what he loves, with people he enjoys. Newbe makes it easy to be new, and still be you.
Newbe is has a fun, flexible color palette - of course, and can be adjusted to suit all sorts of different lay-out environments.
The entire look is based on simple, rounded forms that come-together as the restrained, but delightful constructs of a playful but distinguished brand.
Even the animated “folks at play” elements are constructed of the same rounded forms to maintain the brand’s unique character throughout all its expressions.
Notice how the logo adjusts itself with the folks at play…
…such silly little things…
That’s newbe!
